Archive for rocco castellano
An Interview with Holly Rigsby…The Fit Yummy Mummy
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Pat, Holly, Tyler and Me in a short visit to Cincinnati
If there is a true antithesis of Rocco Castellano it is Holly Rigsby! Holly has got to be one of the nicest, caring person I know. When it comes to creating an atmosphere that is safe and nurturing to their clients no one comes close to Holly.
Her Fit Yummy Mummy tribe is out of control. They actual hold Fit Yummy Mummy meet ups and shopping trips around the nation to coincide with the ones she holds in Louisville, KY. Talk about building a brand! Although we are friends and her husband is one of my business partners we don’t get to talk much. So I used Fast Track to Fitness Millions Business Conference as an excuse to sit down with Holly and get some great insights for you to use in your everyday life.
Check out my interview with Holly below:

Women Flipping Tires…Holy Shit!
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Now that I’m home from Fast Track to Fitness Millions and able to watch some of the interviews I did I can’t believe some of the great stuff that was discussed. When you’re in the middle of the conversation you kinda forget what was said.
This is what happened with Ben Warstler of Bens Bootcamps in Newport, Vermont. Ben began explaining that he has various women types…doctor’s wives, moms with 10 kids (a little exaggeration) but women flipping heavy tires and they love it. After the double takes and the…”you want me to do whats”, they take their position under the heavy tires and Rock and Roll. I personally know the satisfaction of being able to flip big tractor tires, it gives me a sense of great accomplishment…as well as exhaustion.
Check out my interview with the great Ben Warstler below:

Getting Fit to be a Fitness “Role Model” for your kids.
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I just got back from easily the greatest “Fitness Business” conference I have ever been to. Even if I wasn’t asked to speak I would have eagerly been the first one to sign up. One of the greatest aspects of this type of business conference is that it attracts the elite fitness pros even if they’re not speaking. Some lesser known Fitness Pros are “freaks” when it comes to creating revenue online and offline.
One thing that my good friends Pat Rigsby, Nick Berry and Jim Labadie do when they put an event like this on is create a “real” family like environment. Not one of the fitness pros that I consider “Elite” thought he was better than anyone else. Each one talked until there was nothing to talk about. One of these people is a Fat DJ turned Fitness Pro and host of “No Gym, No problem” Radio Show on Blog Talk Radio.com, Sincere Hogan.
I was able to kidnap Sincere away from the crowd of adoring fans for a great short interview about how he decided to become a role model for his children and gets involved with their activities and has been deemed “The Cool Dad”.
Check out my interview with Sincere Hogan…The Cool Dad.

When will they ever learn? Another “Fitness” Chain Bankrupt
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Crunch Fitness looking retro...or stupid.
As reported in 2 awesome articles (May 6, 2009, my birthday and today) by fellow Italian reporter, Adrianne Pasquarelli in Crain’s Business, Crunch Fitness has filed for bankruptcy. I’m actually happy to see this happen because it always brings me to recite the quote: “Necessity is the mother of invention”.
Everyone wants to blame the recession…it’s just not true. Why don’t people just admit that their bad business practices are to blame. It is my hope that these mega-fitness chains will smarten their asses up and realize that there are certain trends that are taking over and they need to adapt. One of those trends is personal attention and customer service. Over the past 18 years personal training and the business of personal training has redefined the way most clients want to be treated…with personal attention.
Although the big boys tried to slap their assembly line attitude towards personal training, the intelligent consumer is going outside the “gym” and finding “real” personal trainers that care about their clients. While the “fitness” chains are still concentrating on the antiquated used car saleman tactics of forcebly trying to seperate you from your credit card, many of the real personal trainers are getting their clients results.

- Crunch Fitness CEO Tim Miller lost his puppy…awe!
Results…is the missing link in keeping a company, esspecially a venture capital infused fitness company in the black. Just because you think your cool doesn’t necessarily mean that you are. What it often means is that you are delusional. So here’s my suggestion to Tim Miller, CEO of Crunch Fitness…sell you Mercedes, Hummer and your house in the Hamptons and start paying attention what your members need.











