Archive for rocco castellano

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Pat, Holly, Tyler and Me in a short visit to Cincinnati

If there is a true antithesis of Rocco Castellano it is Holly Rigsby! Holly has got to be one of the nicest, caring person I know. When it comes to creating an atmosphere that is safe and nurturing to their clients no one comes close to Holly.

Her Fit Yummy Mummy tribe is out of control. They actual hold Fit Yummy Mummy meet ups and shopping trips around the nation to coincide with the ones she holds in Louisville, KY. Talk about building a brand! Although we are friends and her husband is one of my business partners we don’t get to talk much. So I used Fast Track to Fitness Millions Business Conference as an excuse to sit down with Holly and get some great insights for you to use in your everyday life.

Check out my interview with Holly below:

img_0755Now that I’m home from Fast Track to Fitness Millions and able to watch some of the interviews I did I can’t believe some of the great stuff that was discussed. When you’re in the middle of the conversation you kinda forget what was said.

This is what happened with Ben Warstler of Bens Bootcamps in Newport, Vermont. Ben began explaining that he has various women types…doctor’s wives, moms with 10 kids (a little exaggeration) but women flipping heavy tires and they love it. After the double takes and the…”you want me to do whats”, they take their position under the heavy tires and Rock and Roll. I personally know the satisfaction of being able to flip big tractor tires, it gives me a sense of great accomplishment…as well as exhaustion.

Check out my interview with the great Ben Warstler below:

img_0799I just got back from easily the greatest “Fitness Business” conference I have ever been to. Even if I wasn’t asked to speak I would have eagerly been the first one to sign up. One of the greatest aspects of this type of business conference is that it attracts the elite fitness pros even if they’re not speaking. Some lesser known Fitness Pros are “freaks” when it comes to creating revenue online and offline.

One thing that my good friends Pat Rigsby, Nick Berry and Jim Labadie do when they put an event like this on is create a “real” family like environment. Not one of the fitness pros that I consider “Elite” thought he was better than anyone else. Each one talked until there was nothing to talk about. One of these people is a Fat DJ turned Fitness Pro and host of “No Gym, No problem” Radio Show on Blog Talk Radio.com, Sincere Hogan.

I was able to kidnap Sincere away from the crowd of adoring fans for a great short interview about how he decided to become a role model for his children and gets involved with their activities and has been deemed “The Cool Dad”.

Check out my interview with Sincere Hogan…The Cool Dad.

Last Wednesday I took a brief vacation to go down to Florida and play some Golf with a great friend of mine Tim Shaughnessy.  We played two awesome Golf Courses one on the island of Key Biscayne called Crandon Golf Course and Miami Beach Golf Club.  The greens at Crandon were just aerated and reseeded so it felt like you were Golfing on the beach but the rest of the course was great.  Miami Beach Golf Club was a little weird to play because I’m used to playing courses that don’t have greens right next to each other.  On more than one occasion we caught some stupid people putting on the wrong green and once we were hitting to the wrong green but we quickly recovered.

My first great lesson is: You don’t have to be great or even good at something to find great benefit from it. I am by no means a great golfer and by my own observation I actually suck some of the time but that doesn’t mean that I can’t find benefit from playing.  I’m out there with a great friend who has got to be the most patient individual in the world.  That’s where the benefit came in.  Tim can hit the golf ball 400 yards on a bad day.  I don’t know how many 4 par greens he hit while we were playing but I just knew he would.  To watch him hit the ball 400 plus yards and then have to wait for me to bang away at 200 yard drive and then 160 with my 3 wood and then pitch it in must have bored the shit out of him.  Patience is what he has and when I was hitting my ball he would always be encouraging, head down, end high.  (I always shorten my stroke).  I learned from Tim that patience is an absolute benefit when dealing with people especially if they are still learning the game of life.

The second lesson I learned was: Head Down, Ball Up. This was a huge lesson for me and not because of the simplicity of the statement but for the overall meaning.  Every time I kept my eye on the ball and swung the way I was instructed the ball went where I wanted it to go…every time!  When I got lazy and didn’t pay attention, my ball went in the water, in the rough, and in the sand trap or I skulled it and it went 3 feet.  Paying close attention to where you want your ball to go will keep you on par for the rest of your life.  The most important thing that this has taught me is if you do make a mistake and don’t keep you eye on the ball, if you get your head right back on it you can make par.

The third lesson I learned was:  The worst thing about water is you’ll get wet.  I know it sounds a little vague and obvious but there was a very large lesson for me here.  Ever since I started playing golf I have always been intimidated by water on the course.  That was because I was never very confident about my clubs and my talent.  Everytime I came upon a water hazard I always got wet.  It was a self fulfiling profacy everytime.  I can’t hit across water so I never could.  It was like my hands, legs and body couldn’t do what it normally would do on the fairway.  So I decided not to look at the water but go through the motions that I was taught to hit the ball and allow my so-called talent and technology hit the ball…and what do you know it worked.  If the hazard was 160 yards I new I had to clear it with 180 yards so I used a club that I new I could hit that far with some loft.  I kept my head down, swung high and what do you know…it went across the water.  Funny thing I totally related this to most challenges in life.  Many times we will try to do something different to get through a challenge or tough times in business and life and wonder why it failed.  It failed because we were’t familiar with the process or the outcome, but if we just stay with what we have been taught you can get through those challenges very easiliy. When you want to improve on the outcome for later recourse then practice a little more and become more familiar with the outcome.  Tomorrow I will give you some more lessons I learned on my vacation.  Sometimes if your having a hard time with life go play a round of golf and put it into perspective.

Categories : Just Rocco Stuff
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Crunch Fitness looking retro...or stupid.

As reported in 2 awesome articles (May 6, 2009, my birthday and today) by fellow Italian reporter, Adrianne Pasquarelli in Crain’s Business, Crunch Fitness has filed for bankruptcy.  I’m actually happy to see this happen because it always brings me to recite the quote: “Necessity is the mother of invention”.

Everyone wants to blame the recession…it’s just not true.  Why don’t people just admit that their bad business practices are to blame.  It is my hope that these mega-fitness chains will smarten their asses up and realize that there are certain trends that are taking over and they need to adapt.  One of those trends is personal attention and customer service.  Over the past 18 years personal training and the business of personal training has redefined the way most clients want to be treated…with personal attention.

Although the big boys tried to slap their assembly line attitude towards personal training, the intelligent consumer is going outside the “gym” and finding “real” personal trainers that care about their clients. While the  “fitness” chains are still concentrating on the antiquated used car saleman tactics of forcebly trying to seperate you from your credit card, many of the real personal trainers are getting their clients results.

Crunch Fitness CEO Tim Miller lost his puppy...awe!
Crunch Fitness CEO Tim Miller lost his puppy…awe!

Results…is the missing link in keeping a company, esspecially a venture capital infused fitness company in the black.  Just because you think your cool doesn’t necessarily mean that you are.  What it often means is that you are delusional.  So here’s my suggestion to Tim Miller, CEO of Crunch Fitness…sell you Mercedes, Hummer and your house in the Hamptons and start paying attention what your members need.

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