Archive for International Youth Conditioning Association

In Part 2 of my interview with IYCA Founder Brian Grasso, he  touches on how the seeds of the IYCA were planted.  Brian discusses his own pain regarding being told he would never play football ever again and how that forced him to look at other opportunities…and how those opportunities blossomed into what is now the most respected “Youth Conditioning” organization on the planet.

I also give my own views of how people should be dealt with when they use the word “can’t”.  I’m obviously not as soft spoken as my friend Brian Grasso but as he state’s “I get my point across”.

See why I personally think the fitness industry is the stupidest industry imaginable…next to the radio industry.

Watch the video to get to know one of the World’s Most Important Fitness People.

Categories : Just Rocco Stuff
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brian-grasso-rocco-castellanoUnimposing as he stands discussing today’s condition of our world’s youth but a man with relevant purpose and bigger then life presence. Brian Grasso is not aggressive in his message as he is soft spoken and stands in a quiet demeanor listening more then he speaks. Each of his words are chosen to communicate his and the IYCA’s mission…to teach fitness professionals fundamentals in youth conditioning with an emphasis on injury prevention.

Every time I have the opportunity to stand next to Brian I am always impressed…and that’s coming from someone who isn’t impressed by anyone…having trained many of the top CEO’s and Celebrities. Not many people have done the research and spent countless hours creating and implementing the correct teaching applications as Brian Grasso. I know this probably sounds like I am paying tribute to a great man…as I believe I am. Like Ghandi, Brians path with be paved with greatness through his actions. I applaud him and ask that you help him become the agent of change I already know he is.

Check out my IYCA Summit exclusive interview with my good friend Brian Grasso below.

Categories : Just Rocco Stuff
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When I was in Louisville, KY for the IYCA (International Youth Conditioning Association) International Summit I was able to see many friends of mine in the fitness industry. One of those good friends is Professional Power Lifter AJ Roberts.

In between my moments of holding court and teaching some of the attendees about branding, web relationships and blogging I was able to kidnap AJ and get him to do an interview. I am always inspired by his tenacity and determination to be the best.

Take a moment and watch the interview below.

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