Archive for Just Rocco Stuff
Settlement Order Prohibits Reebok from Making Unsupported Claims that ‘Toning Shoes’ Strengthen, Tone Muscles
In its ongoing effort to stem overhyped advertising claims, the Federal Trade Commission announced that Reebok International Ltd. has agreed to resolve charges that the company deceptively advertised “toning shoes,” which it claimed would provide extra tone and strength to leg and buttock muscles. Reebok will pay $25 million as part of the settlement agreement. The funds will be made available for consumer refunds either directly from the FTC or through a court-approved class action lawsuit. Consumers who bought Reebok toning shoes or toning apparel can submit a claim here.
“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection.
Consumers should carefully evaluate advertising claims for work-out gear and exercise equipment. For more information see: How’s that Work-out Working Out? Tips on Buying Fitness Gear.
Reebok’s EasyTone walking shoes and RunTone running shoes have retailed for $80 to $100 a pair, while EasyTone flip flops have retailed for about $60 a pair. Ads for the shoes claimed that sole technology featuring pockets of moving air creates “micro instability” that tones and strengthens muscles as you walk or run.
According to the FTC complaint, Reebok made unsupported claims in advertisements that walking in its EasyTone shoes and running in its RunTone running shoes strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes. The FTC’s complaint also alleges that Reebok falsely claimed that walking in EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles, 11 percent more strength and tone in the hamstring muscles, and 11 percent more strength and tone in the calf muscles than regular walking shoes.
Beginning in early 2009, Reebok made its claims through print, television, and Internet advertisements, the FTC alleged. The claims also appeared on shoe boxes and displays in retail stores. One television ad featured a very fit woman explaining to an audience the benefits of Reebok EasyTone toning shoes. She picks up a shoe from a display and points to a chart showing the muscles that benefit from use of the shoes, while a video camera continues to focus on her buttocks. She says the shoes are proven to strengthen hamstrings and calves by up to 11 percent, and that they tone the buttocks “up to 28 percent more than regular sneakers, just by walking.”
Under the settlement, Reebok is barred from:
- making claims that toning shoes and other toning apparel are effective in strengthening muscles, or that using the footwear will result in a specific percentage or amount of muscle toning or strengthening, unless the claims are true and backed by scientific evidence;
- making any health or fitness-related efficacy claims for toning shoes and other toning apparel unless the claims are true and backed by scientific evidence; and
- misrepresenting any tests, studies, or research results regarding toning shoes and other toning apparel.
For more Fitness Business Marketing Information go to http://askroccomedia.com
Things My Mother Taught Me
My Mother taught me LOGIC…”If you fall off that swing and break your neck, you can’t go to the store with me.”
My Mother taught me MEDICINE…”If you don’t stop crossing your eyes, they’re going to freeze that way.”
My Mother taught me TO THINK AHEAD…”If you don’t pass your spelling test, you’ll never get a good job!”
My Mother taught me ESP…”Put your sweater on; don’t you think that I know when you’re cold?”
My Mother taught me TO MEET A CHALLENGE…”What were you thinking? Answer me when I talk to you…Don’t talk back to me!”
My Mother taught me HUMOR…”When that lawn mower cuts off your toes, don’t come running to me.”
My Mother taught me how to BECOME AN ADULT…”If you don’t eat your vegetables, you’ll never grow up.
My mother taught me ABOUT SEX…”How do you think you got here?”
My mother taught me about GENETICS…”You are just like your father!”
My mother taught me about my ROOTS…”Do you think you were born in a barn?”
My mother taught me about the WISDOM of AGE…”When you get to be my age, you will understand.”
My mother taught me about ANTICIPATION…”Just wait until your father gets home.”
My mother taught me about RECEIVING…”You are going to get it when we get home.”
And, my all-time favorite – JUSTICE…”One day you’ll have kids, and I hope they turn out just like YOU — then you’ll see what it’s like.”
Happy Mother’s Day!
As many of you already know… I haven’t talked to my mother in over 20 years on a civil level but that doesn’t mean I can’t wish that all of you who have awesome mother’s and are awesome mother’s a Happy Mother’s Day.
I met Sarah and her Miss California USA 2004 sister, Ellen and mother Beezy at the Miss USA Pageant for the 2009. I don’t think I have ever met or seen a family as close or as humble as the Chapman family is.
After the Miss USA we became friends and she asked me to become her trainer for Miss California USA… I did. Her dedication was beyond anything I’d expect from a professional athlete… She had passion, courage and a strange tenacity to get the job done and to be the best she could be. I really appreciated that.
This year she was offered a job in Henderson, Nevada and found out she loved the Las Vegas area. She loves children and became director of a school for little children (she told me what her title was but I really wasn’t paying attention). She called me up and told me she was giving the USA System one more shot as she entered the Miss Nevada USA Pageant and asked me again to help her with her fitness goals… I again said I would.
As she works towards winning the Miss USA Crown I know that no better person in the world should be Miss USA. Congratulations Sarah… keep living your dreams.
There are not many people that I can say impress me with their authenticity… I can count them on one hand. Brian Grasso, founder of the International Youth and Conditioning Association does with out a shadow of a doubt.
I had an opportunity to work with Brian for a little while when he was deciding to take his “brand” a little more personal. Although he was a client on the business side of askROCCO as we prepared him for a motivational performance he did in a suburb of Chicago, I was able to capture this unbelievable moment in time. I’m so glad I did… and I hope you do too.
What really impressed me was that he was able to let himself be who he really was… a real person who cares about people. He was able to take us on a tragic journey with heartfelt agony and bring us back on solid ground in a positive direction.
I implore you to listen to this awe inspiring story of one of the greats in our industry. Thanks Brian.
(Click on the player below)
I think this is definitely one of my favorites… not only because the announcer tells me what worthless celebrities are using it to get there amazing six packs but because it trains your abs because it helps you on the way up. Oh yea… and it gives you a great massage while doing your ab workout… holy shit! I’m in heaven!
It was also featured on The View.. and countless other shows that charge for promotion (anywhere from $10,000 – 30,000 dollars for Barbara Walters and her minions to try out your “Ab Catapult”… I mean Ab Rocket.
Now here is the clincher… you have to buy it now because Kim Kardashian and Kris Jenner tell you that’s how Kim got her curvy body into “Reality TV” shape. I am so friggin’ sold I want to buy at least 6 for me and all my fat friends… thank you Kim for giving me that peace of mind.
Why don’t you try the workout Kim Kardashian would never go near to Lose Weight Fast … http://lose30inthirty.com