Archive for Fitness Stupidity
Settlement Order Prohibits Reebok from Making Unsupported Claims that ‘Toning Shoes’ Strengthen, Tone Muscles
In its ongoing effort to stem overhyped advertising claims, the Federal Trade Commission announced that Reebok International Ltd. has agreed to resolve charges that the company deceptively advertised “toning shoes,” which it claimed would provide extra tone and strength to leg and buttock muscles. Reebok will pay $25 million as part of the settlement agreement. The funds will be made available for consumer refunds either directly from the FTC or through a court-approved class action lawsuit. Consumers who bought Reebok toning shoes or toning apparel can submit a claim here.
“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection.
Consumers should carefully evaluate advertising claims for work-out gear and exercise equipment. For more information see: How’s that Work-out Working Out? Tips on Buying Fitness Gear.
Reebok’s EasyTone walking shoes and RunTone running shoes have retailed for $80 to $100 a pair, while EasyTone flip flops have retailed for about $60 a pair. Ads for the shoes claimed that sole technology featuring pockets of moving air creates “micro instability” that tones and strengthens muscles as you walk or run.
According to the FTC complaint, Reebok made unsupported claims in advertisements that walking in its EasyTone shoes and running in its RunTone running shoes strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes. The FTC’s complaint also alleges that Reebok falsely claimed that walking in EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles, 11 percent more strength and tone in the hamstring muscles, and 11 percent more strength and tone in the calf muscles than regular walking shoes.
Beginning in early 2009, Reebok made its claims through print, television, and Internet advertisements, the FTC alleged. The claims also appeared on shoe boxes and displays in retail stores. One television ad featured a very fit woman explaining to an audience the benefits of Reebok EasyTone toning shoes. She picks up a shoe from a display and points to a chart showing the muscles that benefit from use of the shoes, while a video camera continues to focus on her buttocks. She says the shoes are proven to strengthen hamstrings and calves by up to 11 percent, and that they tone the buttocks “up to 28 percent more than regular sneakers, just by walking.”
Under the settlement, Reebok is barred from:
- making claims that toning shoes and other toning apparel are effective in strengthening muscles, or that using the footwear will result in a specific percentage or amount of muscle toning or strengthening, unless the claims are true and backed by scientific evidence;
- making any health or fitness-related efficacy claims for toning shoes and other toning apparel unless the claims are true and backed by scientific evidence; and
- misrepresenting any tests, studies, or research results regarding toning shoes and other toning apparel.
For more Fitness Business Marketing Information go to http://askroccomedia.com
The Lipid Hypothesis is based on a 50 year lie that almost no doctor, dietitian or nutritionist has even thought about disputing. The basic theory of the Lipid Hypothesis created by Biochemist Ancel Keyes in 1956 goes like this… eat a bunch of dietary fat and you will get high cholesterol and high cholesterol clogs your arteries and gives you heart disease.
Pretty solid point and easy to understand except that his theory and results were absolutely bogus.
So we as a society took what the media fed us and decided to stop eating fat and start consuming more wheat and polyunsaturated fats in the 1970′s. Instead of heart disease going down it became one of the top 3 causes of death in America.
Man has evolved over millions of years eating foods high in fats and high in protein, and the more recent introduction of agriculture has given us a huge change in the way we buy and consume food… and not so much in a good way. Certain vegetables are good and so are fruits but too many grains and the increased consumption of trans fats and polyunsaturated fats are far more dangerous. Although all the evidence and scientific research points to fats being healthy for you, especially in the assimilation of fat soluble vitamin, keeping hormone levels in check and helping to actually reduce fat on your frame, people are still being led to a deadly well.
Take a look at this short clip below from the movie “Fat Head” and you will see in humorous way how we have been duped by so called scientific research. As always leave a comment if you so desire.
I think this is definitely one of my favorites… not only because the announcer tells me what worthless celebrities are using it to get there amazing six packs but because it trains your abs because it helps you on the way up. Oh yea… and it gives you a great massage while doing your ab workout… holy shit! I’m in heaven!
It was also featured on The View.. and countless other shows that charge for promotion (anywhere from $10,000 – 30,000 dollars for Barbara Walters and her minions to try out your “Ab Catapult”… I mean Ab Rocket.
Now here is the clincher… you have to buy it now because Kim Kardashian and Kris Jenner tell you that’s how Kim got her curvy body into “Reality TV” shape. I am so friggin’ sold I want to buy at least 6 for me and all my fat friends… thank you Kim for giving me that peace of mind.
Why don’t you try the workout Kim Kardashian would never go near to Lose Weight Fast … http://lose30inthirty.com
Never in my life did I ever think I would see people sitting down and trying to replicate dance moves. I just goes beyond the laws of physics… you are supposed to “Get up and Dance!”.
Please can someone please tell how this piece of shit gives you a “full body workout” as it says in big white letters about a minute or so into the video? … and while you are answering that question, help me figure out why all the people in the beginning of the commercial are standing and doing regular dance moves that look nothing like the “moves” they do on the “Rhythm Rocker”.
Don’t get me wrong I do see actual practical application for this “Rhythm Rocker”. I think for the severely obese it would be a wonderful tool to get them moving in some way… but the reality is that the thin metal frame would buckle under the weight. If you watch the video you will see that no one is really that overweight (which was the intention).
This product only costs $99.99 retail. So that means it cost less than $20.00 to make. I don’t know about you but I wouldn’t trust anything that cost that little to hold up anything but a stuffed animal in the corner.
Just a little FYI- The Rhythm Rocker is brought to you by the same company who sells “The Body Shaper” and “The Bra Bust Cups”. So when you think about it, The Rythm Rocker will just be another accessory in your bedroom or closet to do nothing for your “real” body.
Click the video below but don’t watch the whole 28 minutes… the fist 3 minutes will suffice.
This is absolutely classic fitness stupidity. BodyRockTV has over 6 million views on this video alone and I would have to believe that it isn’t because Zuzanna has a wealth of knowledge when it comes to training. She is abundant in something but I can’t really put my finger… um… hands… can’t take my eyes off of… well who needs to know how to count when you have assets like these.
By the way, did I tell you this is a really intense butt and leg workout!
I can hear the bbbboinggggg!!!!! of woody’s popping up in 13 year old… ok… 30 year old pants across America. It just goes to show you get a nice pair of breasts, keep them barely wrangled in and have a Russian/ Ukrainian accent and you can dispense fitness advice to over 6 million people.
Zuzanna… I hope you can get that balancing act thing down before your next video… I know how it can be when you trying to lean forward with all “that” going for you. Oh and your triceps happen to “not” be a pulling muscle… you may have meant… and this is a stretch here… biceps, but who am I.
When you stop laughing at this incredible lack of fitness knowledge please take a look at a real fitness program to lose weight fast.