Settlement Order Prohibits Reebok from Making Unsupported Claims that ‘Toning Shoes’ Strengthen, Tone Muscles
In its ongoing effort to stem overhyped advertising claims, the Federal Trade Commission announced that Reebok International Ltd. has agreed to resolve charges that the company deceptively advertised “toning shoes,” which it claimed would provide extra tone and strength to leg and buttock muscles. Reebok will pay $25 million as part of the settlement agreement. The funds will be made available for consumer refunds either directly from the FTC or through a court-approved class action lawsuit. Consumers who bought Reebok toning shoes or toning apparel can submit a claim here.
“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection.
Consumers should carefully evaluate advertising claims for work-out gear and exercise equipment. For more information see: How’s that Work-out Working Out? Tips on Buying Fitness Gear.
Reebok’s EasyTone walking shoes and RunTone running shoes have retailed for $80 to $100 a pair, while EasyTone flip flops have retailed for about $60 a pair. Ads for the shoes claimed that sole technology featuring pockets of moving air creates “micro instability” that tones and strengthens muscles as you walk or run.
According to the FTC complaint, Reebok made unsupported claims in advertisements that walking in its EasyTone shoes and running in its RunTone running shoes strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes. The FTC’s complaint also alleges that Reebok falsely claimed that walking in EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles, 11 percent more strength and tone in the hamstring muscles, and 11 percent more strength and tone in the calf muscles than regular walking shoes.
Beginning in early 2009, Reebok made its claims through print, television, and Internet advertisements, the FTC alleged. The claims also appeared on shoe boxes and displays in retail stores. One television ad featured a very fit woman explaining to an audience the benefits of Reebok EasyTone toning shoes. She picks up a shoe from a display and points to a chart showing the muscles that benefit from use of the shoes, while a video camera continues to focus on her buttocks. She says the shoes are proven to strengthen hamstrings and calves by up to 11 percent, and that they tone the buttocks “up to 28 percent more than regular sneakers, just by walking.”
Under the settlement, Reebok is barred from:
- making claims that toning shoes and other toning apparel are effective in strengthening muscles, or that using the footwear will result in a specific percentage or amount of muscle toning or strengthening, unless the claims are true and backed by scientific evidence;
- making any health or fitness-related efficacy claims for toning shoes and other toning apparel unless the claims are true and backed by scientific evidence; and
- misrepresenting any tests, studies, or research results regarding toning shoes and other toning apparel.
For more Fitness Business Marketing Information go to http://askroccomedia.com
Things My Mother Taught Me
My Mother taught me LOGIC…”If you fall off that swing and break your neck, you can’t go to the store with me.”
My Mother taught me MEDICINE…”If you don’t stop crossing your eyes, they’re going to freeze that way.”
My Mother taught me TO THINK AHEAD…”If you don’t pass your spelling test, you’ll never get a good job!”
My Mother taught me ESP…”Put your sweater on; don’t you think that I know when you’re cold?”
My Mother taught me TO MEET A CHALLENGE…”What were you thinking? Answer me when I talk to you…Don’t talk back to me!”
My Mother taught me HUMOR…”When that lawn mower cuts off your toes, don’t come running to me.”
My Mother taught me how to BECOME AN ADULT…”If you don’t eat your vegetables, you’ll never grow up.
My mother taught me ABOUT SEX…”How do you think you got here?”
My mother taught me about GENETICS…”You are just like your father!”
My mother taught me about my ROOTS…”Do you think you were born in a barn?”
My mother taught me about the WISDOM of AGE…”When you get to be my age, you will understand.”
My mother taught me about ANTICIPATION…”Just wait until your father gets home.”
My mother taught me about RECEIVING…”You are going to get it when we get home.”
And, my all-time favorite – JUSTICE…”One day you’ll have kids, and I hope they turn out just like YOU — then you’ll see what it’s like.”
Happy Mother’s Day!
As many of you already know… I haven’t talked to my mother in over 20 years on a civil level but that doesn’t mean I can’t wish that all of you who have awesome mother’s and are awesome mother’s a Happy Mother’s Day.
The Lipid Hypothesis is based on a 50 year lie that almost no doctor, dietitian or nutritionist has even thought about disputing. The basic theory of the Lipid Hypothesis created by Biochemist Ancel Keyes in 1956 goes like this… eat a bunch of dietary fat and you will get high cholesterol and high cholesterol clogs your arteries and gives you heart disease.
Pretty solid point and easy to understand except that his theory and results were absolutely bogus.
So we as a society took what the media fed us and decided to stop eating fat and start consuming more wheat and polyunsaturated fats in the 1970′s. Instead of heart disease going down it became one of the top 3 causes of death in America.
Man has evolved over millions of years eating foods high in fats and high in protein, and the more recent introduction of agriculture has given us a huge change in the way we buy and consume food… and not so much in a good way. Certain vegetables are good and so are fruits but too many grains and the increased consumption of trans fats and polyunsaturated fats are far more dangerous. Although all the evidence and scientific research points to fats being healthy for you, especially in the assimilation of fat soluble vitamin, keeping hormone levels in check and helping to actually reduce fat on your frame, people are still being led to a deadly well.
Take a look at this short clip below from the movie “Fat Head” and you will see in humorous way how we have been duped by so called scientific research. As always leave a comment if you so desire.
I have seen some pretty disgusting things in my day when it comes to what is put into our food supply but this really is the worst. The Hallmark Meat Company of California is supplying cows too sick to walk or barely move to Westland Meat Packing, who happens to be the processing plant that supply’s the meat, that feed our children in the school lunch program.
The dragging of these sick and downed cows by fork lift through their own manure introduce something called “fecal pathogens” that can cause salmonella and/or E coli… all in the name of profit… and providing cheap food.
Is this really what we want for our children? Our elderly and poor? These people have no clue they’re eating this garbage. How can the USDA with all good conscience let this go on?
I’m still trying to figure out how the USDA can even allow this. I’m pretty sure that if this footage can get on YouTube, someone at the USDA could get their hands on a copy… or just watch the video on YouTube.
Do me a favor and ask your children’s school where they get their meat… and please don’t allow them to eat a hamberger, taco, beef stew or any other meat related food from their lunch room if the supplier is Westland Meat.
Check out the video below but please be warned this is VERY graphic and disgusting material.
The American food supply, especially our produce is so tainted with poison I’m shocked that more of us aren’t just falling over dead. The body is a pretty amazing machine if you think about it… we take in all this poison through our foods represented by pesticides and other chemicals and it takes a long time for us to die from exposure.
The organic movement has really started to help people become aware but still many people don’t know the extent of pesticides in our food supply and what we are consuming on a regular basis. Just as an example, 888 million lbs of pesticides are applied to our food every year… that’s 3lbs per person.
I don’t know about you but I knowing would never go out to Home Depot, pick up a bag of Cockroach Killer and plop a spoon full on my plant… and make it a part of my dietary intake. I think that’s really the problem. We have become so distanced from where our food comes from that we either don’t know or don’t care that there is poison in or on our food. Some fruits and vegetables have large amounts of pesticides and other chemicals and some don’t so I put together a short list of what you absolutely need to buy Organic and what you can save money on by buying it in the regular produce section.
This is just a short list but these foods are ones that I have received many e-mails about. If the foods is not on the list then be safe an buy organic. If you would like to know more about the pesticides and chemicals that are poisoning us, there is a great website called: http://www.whatsonmyfood.org/ Check it out and be better informed.