Archive for June, 2009

success-2Yesterday I was working very diligently on a website for my first ever “Fitness Celebrity Branding Summit” to be held here in Albuquerque, NM at the very awesome Tamaya Resort and Spa.  It got me thinking about my success, the 10,000 hour rule and what success really means.  It’s weird to look back and think that it was all bullshit!

If you look at my record by most standards I was extremely successful. I was a multi-millionaire in my 30’s, owned a bunch of real estate, was able to buy a baseball team, shuttle my ass around on private jets, buy an apartment in Italy, win awards like “Top 40 Business Person Under 40″ and that’s just the tip of the iceberg.

In my eyes I wasn’t successful.  I was always chasing the money and working to make more… leaving carnage wherever I stood, emotional and physical. Success in my eyes, eluded me.  In 2004 I partnered up with probably one of the most intelligent people when it comes to branding and creating a monster brand, Ran Mullins.  I was already considered a “Fitness Celebrity” but I needed to bring it all together.  So we did.

Funny thing 5 years ago I wanted to do everything that was in the plan that we had created right then and there…but I soon realized that I needed patience, the right team and the right goals.  I knew I was someone that would work hard no matter what, I just needed more direction.  We specifically wrote in the plan a direction that we knew would work and that I was very comfortable with.  The more I knew what I wanted the easier it became to create the right team…and that team became: Pat Rigsby, Nick Berry, Jim Labadie, AJ Roberts, Harry Legg and RJ Adams.

rocco-discussingThe more you chase money the more likely you are to surround yourself with like minded people (chasing money) and you wind up disappointed.  When you understand your true passion and chase that with vigilance you create success automatically.  You are always bringing yourself to new challenges that create an environment that breeds success and the people that you need to help you…find you.

Something that always drove me crazy when I was chasing money was the fact that I believed in people doing what they said they were going to do but never did it.  So many projects failed because I wanted to believe in the project so much that I thought the people coming to the project had the same goals…and they didn’t.  They were after the money and not willing to put the time in to make the project work.  That was the problem, they were just projects, with no consistency to what askROCCO Media was about…and askROCCO Media is about, Passionate, Liberating , Entertainment. Everything that I am about.

rocco-talkingMy success now is based on peace of mind, how I choose to live my life and how I can create success in others by helping them learn from my victories as well as mistakes.  Money doesn’t enter the picture but everything we planned 5 years ago is now coming to fruition and now I can see the forest through the trees and enjoy every bit of it.

Categories : Just Rocco Stuff
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fat-flight-attendantI’m sitting here stuck in the Dallas Airport because of another friggin’ American Airlines delay. I try so hard not to take American Airlines but they’re the only airline that gets me out early…or supposedly. My girlfriend asked me why I always fly out a day before I’m supposed to be anywhere…”isn’t it a waste of time?” I wish I didn’t have to but the reality nowadays is that I might not make it that same day. I can’t believe how awful air travel has become.

You sign up online for a flight and it’s like playing the lottery and the odds are really against you. I literally have a better chance of getting hit by lightning twice than getting on my scheduled flight anymore. Most of the people traveling remind me of scenes from “One Flew over the Cuckoo’s Nest”. Everyone talking to themselves in low grumbles, barely audible, cursing like they have turrets. Even the people who have turrets look healthy in this environment. It’s getting pathetic. You smile and say hi to someone…especially in the South and someone wants to rip your head off. So much for southern hospitality!

I got on my plane and was squished against the window…the seat was built inside the window I think because when I sat down my shoulder hit the window and my head hit the top of it. I’m not the tallest person, actually midgets talk down to me…o.k. not really but I thought it was funny. The problem is that midgets would have a real problem in this seat. A couple of minutes went by and no one showed up at the seats next to me and I was hoping no one would…but those hopes were dashed when a man about 350lbs with shoulders as wide as mine waddled on up to the seat next to mine.

As he sat down next to me I tried to embed myself into the window…but I was much too large. This guy was literally lowering himself down into his seat, I was waiting for the beep…beep…beep noise to start coming out of him. As he stuffed himself into his seat he decided it was a good idea to spread his elbows out across the armrest…I am already swished against the window…so I had to say something.

I asked if he could move his fat arm off of mine and his answer in a very calm tone was…absolutely not! So I waited a few minutes to see if he would move it and he did not, instead he started sweating on me. Now I’m no expert on bacteria but when some fat person is sweating on you it’s pretty friggin’ disgusting…I don’t care who you are.

I pressed the flight attendant call button to get some help here and no lie, a women in a flight attendant uniform came over that was as old as Joan Rivers, looked like the now deceased Redd Foxx and weighed more than the guy sitting next to me.

I knew then that this was going to be a long flight

us-airways-crashI asked if I could be moved because the guy next to me was literally sweating on me…and I showed her the disgusting sweat that was on my arm and elbow. She told me that the flight was full and that I should have booked something in First Class. Does American Airlines hire people with absolutely no social skills on purpose or are they just scrapping the bottom of the job pool for flight attendants?

I read a post the other day about fat, ugly flight attendants and the blog author quoted that the US Airways flight attendants that saved everyone when the plane crashed in the Hudson were all over fifty. I believe that’s fine but when you are too fat to get out of your own way or when your hips are wider than the aisle, it’s time to find some new work or “get your hips a little narrower” then the aisle.

Categories : Fitness Stupidity
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A question I get asked on a regular basis is, “What would you consider to be the Top Ten Fitness Bootcamps in the country?”. After considering that I ran one of the most successful bootcamps in the country I decided to create a list of bootcamps that fit a specific criteria. One that is about the Bootcamp instructors knowledge, celebrity status, size, and results. So with that in mind here are my Top Ten Fitness Bootcamps in no particular order.

Get Sexy Bootcamps-Milwaukee, WI

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Led by BJ Gaddour creator of Workout Muse, a Scientifically Proven MUSIC Interval Training System. Workout Muse is his Secret Training Weapon that is Clinically Proven To Increase Workout Motivation, Consistency, and Performance.

http://getsexybootcamps.com


Busy Women Bootcamps – Hutto, TX

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Led by Texas’ leading Women’s fat loss expert. Donovan Owens guarantee’s your results or gives you double your money back. Each of his women’s only bootcamps are 30 minutes, keeping with his “Busy Women” theme.

http://busywomenbootcamps.com


Bens Bootcamps – Newport, VT

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Led by self proclaimed “Former Fat Kid”, Ben Warstler. Ben’s Bootcamps contain a diverse range of exercise protocols from using fire hoses to women flipping tires. Ben has really carved a nice niche for himself in the bootcamp fitness industry.

http://bensbootcamps.com


Farmington Valley Fitness Bootcamp – Farmington Valley, CT

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These bootcamps are led by Tyler English, Certified Personal Trainer (CPT) and Performance Enhancement Specialist (PES) with the National Academy of Sports Medicine (NASM) and lifetime Natural Bodybuilder and a Professional with the World Natural Bodybuilding Federation (WNBF). Tyler offers a two week trial and absolutely guarantees results.

http://farmingtonvalleyfitnessbootcamp.com


Booty Boot Camp – Elk Grove, CA

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Each workout specializes in creating attractive, feminine looking muscle tone while blasting off the excess fat that is covering up the sexy new you!

Sarai’s outdoor workouts accomplish this by never letting participants body get use to their workouts. Keeping your body guessing is one of the key elements in the high-voltage fat burning formula that will trick participants body into dropping massive amounts of fat, fast.

A wide variety of strength training moves (some using the equipment that she provides and some with bodyweight) is combined with an effective cardio training and sound nutritional guidance.

http://www.getfitwithsarai.com


Nashville Kettlebell Bootcamps – Nashville, TN

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Nashville Kettlebell Bootcamp is a unique fitness experience that combines the incredibly effective Russian Kettlebell with old-fashioned bodyweight calisthenics into an easy-to-follow program. Dave Whitley has done a great job of using his Kettlebell knowledge and smoothly integrating a program that everyone can master.

http://nashvillekettlebell.com


Next Level Beach Body Bootcamps – Marcy, NY

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After years of being the “Fat Kid” Steve decided to take matters into his own hands and develop a program that is best suited for other so-called “Fat Kids” turned “Fat Adults”.

http://www.nextlevelbeachbodybootcamp.com/


Fitness “360″ Bootcamp – Hagerstown, MD

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Home Team Fitness is the husband and wife team of Chad and Cat Smith that has really turned Hagerstown, Maryland on it’s fitness ear. They are really cranking out the results that all the participants are coming there to achieve. The average weight loss in 10lbs in a month.

http://hometeamfitness.net/


Dream Body Boot Camps – Orlando, FL

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Dream Body Bootcamps was started by former Pro Golf Tour Fitness Guru to help the citizens of Orlando, FL and surrounding areas to get their fat asses in gear. One of their participants has lost over 88lbs and is still going strong.

http://dreambodybootcamps.com


Bootcamp Tulsa – Tulsa, OK

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I love this bootcamp! John Coneely has been an athletic bootcamp coach for several years now and decided that the people of Tulsa, Oklahoma needed his guidence to get themselves out of the fat suits they were wearing. Using his Life Coach certification he has not only provided great exercise protocols but a place to create a better life moving forward.

http://bootcamptulsa.com


img_0794-1It is Tyler English’s mission to provide his clients with the highest level of support and faster results than any other “so-called” personal trainers in Farmington Valley area of Connecticut.

His time working in the health club industry made him well-aware of a common occurrence. Health Clubs and Gyms are just a big excuse for social hour. There is usually no energy, no hard work, no intensity, and ultimately no results…as witnessed by women and men running endlessly on treadmills and still fat after two years of “working out”

Tyler knew things needed to change. “I wanted to work with people who were like-minded and would stop at ABSOLUTELY NOTHING to achieve their maximum fitness potential”.

Check out why Tyler confirmed that guys are idiots in the video below:

tony-littleAren’t we all just about sick and tired of Tony Little and his piece of shit exercise junk? This is the exact reason I have never jumped into the info-mercial business to sell other peoples shit. For over 15 years we have been watching Tony Little peddle this garbage on unsuspecting consumers.

It has been 10 since the FTC (federal Trade Commision) decided enough was enough and slapped Tony and his gang of unmerry men a lawsuit for The Gazelle Glider. Now he’s at it again with something that is so incredibly stupid, I was afraid to put it on my blog for reasons I might catch the stupidity illness that poor Tony suffers from.

His latest fitness gadget (or piece of shit) and soon to be in garage sales everywhere is the “Rock and Roll Stepper”, come on now Tony haven’t we had enough? What are we supposed to do with this thing really? Besides kill ourselves.

If you have any comments on other uses for this piece of shit please unload them in the comments box. Now watch this horror show…ummmm, I mean video below.

Categories : Diet, Fitness Stupidity
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