Archive for May, 2009

Last Wednesday I took a brief vacation to go down to Florida and play some Golf with a great friend of mine Tim Shaughnessy.  We played two awesome Golf Courses one on the island of Key Biscayne called Crandon Golf Course and Miami Beach Golf Club.  The greens at Crandon were just aerated and reseeded so it felt like you were Golfing on the beach but the rest of the course was great.  Miami Beach Golf Club was a little weird to play because I’m used to playing courses that don’t have greens right next to each other.  On more than one occasion we caught some stupid people putting on the wrong green and once we were hitting to the wrong green but we quickly recovered.

My first great lesson is: You don’t have to be great or even good at something to find great benefit from it. I am by no means a great golfer and by my own observation I actually suck some of the time but that doesn’t mean that I can’t find benefit from playing.  I’m out there with a great friend who has got to be the most patient individual in the world.  That’s where the benefit came in.  Tim can hit the golf ball 400 yards on a bad day.  I don’t know how many 4 par greens he hit while we were playing but I just knew he would.  To watch him hit the ball 400 plus yards and then have to wait for me to bang away at 200 yard drive and then 160 with my 3 wood and then pitch it in must have bored the shit out of him.  Patience is what he has and when I was hitting my ball he would always be encouraging, head down, end high.  (I always shorten my stroke).  I learned from Tim that patience is an absolute benefit when dealing with people especially if they are still learning the game of life.

The second lesson I learned was: Head Down, Ball Up. This was a huge lesson for me and not because of the simplicity of the statement but for the overall meaning.  Every time I kept my eye on the ball and swung the way I was instructed the ball went where I wanted it to go…every time!  When I got lazy and didn’t pay attention, my ball went in the water, in the rough, and in the sand trap or I skulled it and it went 3 feet.  Paying close attention to where you want your ball to go will keep you on par for the rest of your life.  The most important thing that this has taught me is if you do make a mistake and don’t keep you eye on the ball, if you get your head right back on it you can make par.

The third lesson I learned was:  The worst thing about water is you’ll get wet.  I know it sounds a little vague and obvious but there was a very large lesson for me here.  Ever since I started playing golf I have always been intimidated by water on the course.  That was because I was never very confident about my clubs and my talent.  Everytime I came upon a water hazard I always got wet.  It was a self fulfiling profacy everytime.  I can’t hit across water so I never could.  It was like my hands, legs and body couldn’t do what it normally would do on the fairway.  So I decided not to look at the water but go through the motions that I was taught to hit the ball and allow my so-called talent and technology hit the ball…and what do you know it worked.  If the hazard was 160 yards I new I had to clear it with 180 yards so I used a club that I new I could hit that far with some loft.  I kept my head down, swung high and what do you know…it went across the water.  Funny thing I totally related this to most challenges in life.  Many times we will try to do something different to get through a challenge or tough times in business and life and wonder why it failed.  It failed because we were’t familiar with the process or the outcome, but if we just stay with what we have been taught you can get through those challenges very easiliy. When you want to improve on the outcome for later recourse then practice a little more and become more familiar with the outcome.  Tomorrow I will give you some more lessons I learned on my vacation.  Sometimes if your having a hard time with life go play a round of golf and put it into perspective.

Categories : Just Rocco Stuff
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So I’m sitting here at the Albuquerque Sunport and contemplating the morning’s events.  I didn’t get to sleep until about 2:30am and needed to wake up at 4:45am to get ready and get to the Sunport by 5:25am so I can board my plane at 6:25am…or so I thought.  I get my ticket from the friendly kiosk pay my $15.00 for my Golf  bag and away I go.

At 5:30 am you think that security would be a breeze, well I guess everyone is going to Miami or Atlanta because there was literally hundreds of people waiting in line to take their shoes, belts, keys, wallets,  and laptops out to make sure we had no terrorist paraphernalia.  I used to wear shoes but now I wear flip flops (even in winter), and now they make me take off my flip flops in case I have a lighter stuck between my big toe and 2nd metatarsal.  So barefoot I scamper off to collect my backpack and garment bag.  Even though I arrived early for my flight I felt like I was late…because I almost was.  How that happened is still beyond my comprehension.  I arrive to the gate to find all the same people I saw in the security line at my gate standing around like they were waiting for a bus.  Something was amiss.  No one was boarding the plane.  So now I was standing around looking like the rest of the idiots.

I try to inquire what was going on and the “lovely” gate people at Delta had absolutely no clue.  You work for the airline, the plane is supposed to be boarding but you have no clue to what is going on.  What does it take to work for Delta? A pulse and a lobotomy?  Now I see some disgruntled would-be passengers and I ask them.  They repeat this to me three times… a dead battery…a f@#kin’ dead battery? Did they really say a dead battery? I thought for a second I was listening to Dustin Hoffman in “Rainman” but no…Dustin was no where to be found.  So I started thinking to myself, how does an aircraft get a dead battery?  Don’t they have backups? Don’t they have jumper cables? Can’t they get a nice Boeing 767 to saunter over and give them a jump? Or maybe the most brilliant of them all…don’t they have extra batteries in the warehouse for times like these?

So instead of listening to the clueless crew, I decide to take matters into my own hands and turn my ass around and see if I can get on the next flight while “the cattle” keep bitching.  I run down stairs and cut everyone in line because at this point I feel I have earned the right to be an asshole for a minute.  I don’t know why but it felt good.  I walk up and tell the counter guy Robert about the situation and he puts me on a flight with American…my airline adversary.. or so I thought.

Robert tells me to run down to American (which I do…literally) and the American counter guy tells me that Delta did book the flight.  So I have to “run” back to Delta…again cutting everyone in line and tell Robert my situation.  He sends me back down and Soloman from American tells me that it’s still not booked…and now it’s approaching the witching hour and I am on the cusp of not making the flight we are trying to get me on.  A new counter guy Mike takes matters into his own hands (something I have never seen before…and it was awesome) Mike made a call, started typing and got me on a better flight to my Miami destination.  Although I have been a huge critic of American Airlines because they allow people who have fat dripping over into my lap sit next to me, today Mike did me solid…and I appreciate that.  I still think that American needs to stop hiring fat flight attendants and should give people over 350 sloppy pounds their own seats but today I am happy…well once I get on the plane and land in Miami .

This Video says it all when  it comes to Delta:

Categories : Just Rocco Stuff
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I tried very hard to stay away from making this post…but it just couldn’t leave my head.  The very thought of “guys” wearing eyeliner to enhance the “natural” beauty of their eyes is downright irritating and at the same time hilarious.

My question is why would any guy embrace wearing eye make up as was reported in USA Today.  Unless you want to look like your wife as Pete Wentz of Fall Out Boy obviously is trying to do, as both he and his wife Ashlee Simpson-Wentz use the same brand of eyeliner and mascara.  I’m just not sure what the attraction of having black circles around your eyes would be.  I don’t even like heavy make up on women.  In my opinion it makes them look hard, slutty and wishing they had good looks…but that’s me.  Now on a guy I think it’s just the opposite, I think I’m gay but not sure, I wish I could be a slut but I keep poking myself in the eye with this damn pencil, or maybe it’s all those Goth rockers look so hot, I want to be just like them…but still that’s a “gay” statement…not that there’s anything wrong with that!

The only problem with that statement is that the “Goth” Rockers make a lot of money and don’t care if they look stupid.  I know for a fact that most…and I said most woman want a “Masculine” man not someone that is trying to look like them.  I’m not saying that women are attracted to men who drink beer and fart around the house in their underwear but I know that women want men that look like men, fit, good looking, dress well and can pick up the check for dinner…and something that has been lost among the younger generation…open a friggin’ door for her!  Men please stop trying to be women…WTF.

Check this video out from People Online

…and another one from The Early Show on CBS…come on!

Categories : Just Rocco Stuff
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crunch-logo

Crunch Fitness looking retro...or stupid.

As reported in 2 awesome articles (May 6, 2009, my birthday and today) by fellow Italian reporter, Adrianne Pasquarelli in Crain’s Business, Crunch Fitness has filed for bankruptcy.  I’m actually happy to see this happen because it always brings me to recite the quote: “Necessity is the mother of invention”.

Everyone wants to blame the recession…it’s just not true.  Why don’t people just admit that their bad business practices are to blame.  It is my hope that these mega-fitness chains will smarten their asses up and realize that there are certain trends that are taking over and they need to adapt.  One of those trends is personal attention and customer service.  Over the past 18 years personal training and the business of personal training has redefined the way most clients want to be treated…with personal attention.

Although the big boys tried to slap their assembly line attitude towards personal training, the intelligent consumer is going outside the “gym” and finding “real” personal trainers that care about their clients. While the  “fitness” chains are still concentrating on the antiquated used car saleman tactics of forcebly trying to seperate you from your credit card, many of the real personal trainers are getting their clients results.

Crunch Fitness CEO Tim Miller lost his puppy...awe!
Crunch Fitness CEO Tim Miller lost his puppy…awe!

Results…is the missing link in keeping a company, esspecially a venture capital infused fitness company in the black.  Just because you think your cool doesn’t necessarily mean that you are.  What it often means is that you are delusional.  So here’s my suggestion to Tim Miller, CEO of Crunch Fitness…sell you Mercedes, Hummer and your house in the Hamptons and start paying attention what your members need.

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30_in_thirty_ebook_138x200It looks like Lose 30 in Thirty is really kicking ass. Here is an e-mail from another one of my clients:

“Hey Rocco just wanted to let you know that it’s been 1 week (8days today) and I went from 174 to 160 already. I have also noticed that the more I keep doing this the more resistance I build my body hates this change, but I give it no option but to get used to it. Thank you for telling me not to stop working out no matter what.

It hurt like hell the first 3 days. I couldn’t even walk I hated your guts man honestly lol, but even though I couldn’t walk I still went and the day after that I was fine.

When I reach day 20 I will let you know. Man I am excited and looking for day 30. Until then, I won’t stop.

Thanks you once again Rocco but it isn’t over yet. ”

If you have been wondering if you really can Lose 30 lbs in Thirty Days why not give my Lose 30 in Thirty Fitness Program a try. Just click on the banner to your right.