Archive for September, 2008

Sep
24

ROCCO on uROCK Albuquerque…

Posted by: | Comments (0)

Rocco shows the hosts of uROCK Albuquerque, Stevo & Joey that just because you may be skinny doesn’t mean you’re in good shape. I think the phrase “I schooled them” came up once or twice.

This is the rest of the story of me kicking Stevo & Joey’s ass and a little insight into the mind of yours truly.

Categories : Fitness Stupidity
Comments (0)

I sit down with Zach Even-Esh at Ryan Lee’s Boot Camp for Fitness Professionals during a break. If you don’t know who Zach is, then it’s time to climb out from under the rock you call a life and get to know him. He owns a gym in Edison, NJ called “The Underground Strength Gym. He also has a website called UndergroundStrength.com and a daily video blog called Underground Strength Show. Zach explains to me how and why he began his incredible journey into underground strength habits…and tries to steal my wallet.

If you are busy and want to get your ass in gear check out Zach’s Busy Man Workout

Categories : Fitness Stupidity
Comments (0)

I received a new nickname which I think is pretty cool. Craig Ballantyne of Turbulence Training Fame dubbed me “Mr. Super Intensity” which I hold in high regard.

One of the greatest weekends I’ve spent related to fitness in a very long time. Usually I go to conferences and can’t wait to get home. This time I wish it never ended.

I never in my life thought that a fitness industry conference could ever have this much excitement, unbelievable content, and some of the nicest superstars in the fitness business.

Here are some of the highlights:

- Learned a shitload of great internet info or “Nifty Clicks” from Andrew Locke, http://helpmybusiness.com/

- Discussed a deal with Chris Poirier, the president of Perform Better to carry a video tape program for Manual Resistance Training.

- Learned some great business organizational skills from Ryan Lee

- Met some of my favorite fitness personalities in the world including:
Dax Moy, Ryan Lee, Mike Roussell, Jayson Hunter, Tricia Dong, Chris Guerirro, Brian Grasso, Zach Even-Esh, Barry Lovelace, Eric Cressey and Craig Ballantyne.

It was absolutely crazy for all of us to be in the same city let alone the same building together.

There were more deals and discussions going on then you could count and everyone left their egos at home and shared their experiences, love for the industry and genuinely cared for each others welfare.

It may sound a little hokey but I feel like I have created some real friendships in this short time.

Thank you Ryan for taking the intitative to change the fitness world as we know it.

Categories : Fitness Stupidity
Comments (4)

If you didn’t know Snoopi you were missing a lot. The legend of Snoopi is a long one so I try to keep it short.

My former fiance’ and I rescued Snoopi one rainy day after she was nearly run over by her. The rescue wasn’t an easy one because nothing was ever easy with Snoopi. We decided to take our dog Bosco for a walk to have him try to help us find this scrawny little street urchin. We were out there for about an hour when just as we were turning back to go home we spotted a little beagle following a family of redneck children that looked worse off then she did. Snoopi was biting at that littlest ones ankles.

I asked the little one of fourteen children following there mother like the Pied Piper heading for the river, if the dog was theirs. Sally Who, said that it was following them for the past 10 minutes and she couldn’t shake her loose.

Bosco automatically thought Snoopi was a tasty little snack and asked for some A1 Steak Sauce, we declined and Christina scooped up Snoopi weighing all of 12 lbs.

We didn’t know what this little street dog had gotten herself into but we knew it wasn’t good. At first Bosco hated Snoopi, the Vet told us that some one had kicked her so hard that her jaw was broken and gave her a permanent snaggle tooth and Shit-eaten grin and on top of that she had doggy pneumonia.

We got her all cleaned up and Christina tried hard to find her a good home, since Bosco wanted her out ASAP. Within 3 weeks there was no takers but The Snoopster started growing on Bosco.

So in my 5 year old fashion with my own puppy dog look on my face, I asked Christina if we could keep Snoopi…it didn’t go well. She kept looking for a good home and in my ultimate 5 year old annoyingly persistent begging I finally wore her down and Snoopi was ours to keep.

Now that Snoopi was a certified addition to our house Bosco and she were like Bonnie and Clyde forever running up and down the stairs in the apartment and my gym. Clients loved them as if they were their own an actually liked them more than me from what I’ve been told.

I will never forget the time she got me in trouble with one of my clients. This is friggin’ hysterical. One day I’m training my female client and in her pain and struggle to perform the set of exercises she would close her eyes. This instance she’s on the mat and struggling to do a leg exercise when all of a sudden Snoopi comes up and licks her face…my clients screams: “ROCCO what the F**k are you doing!” I couldn’t talk, let alone breath because I was laughing so hard. When my client finally realized what happened we both couldn’t stop laughing, so I had to re-schedule the workout.

Snoopi was forever sneaking into the changing room and stealing clients bras and hiding them in the bedroom. I know it sounds like I’m trying to cover up some shenanigans on my part but I was forever trying to locate clients bras, sometimes I wouldn’t find them for 2 weeks.

We had a mouse in the house for about six months until Snoopi came to live with us and I guess the mouse bugged her while she was sleeping under the bed. So she threw the mouse down the stairs and into the backyard and left it for me as to say: “I kicked the mouses ass now give me a treat”.

My fiance Christina and I broke up and we decided that Bosco and Snoopi would be better off living with Christina. It was a great decision and I was given visitation. Christina is the best pet owner any pet could ever dream of having and I know Snoopi appreciated living in literally “the lap of luxury”.

But this past week Snoopi had come down with a gall bladder and liver problem that was insurmountable and Christina made the heart wrenching decision to end Snoopi’s suffering. I grief for Christina and Bosco and will always have a huge piece of Snoopi in my memories. Snoopi, thanks for being the best friend any man or woman could ever ask for.

Categories : Fitness Stupidity
Comments (1)


Hey,

I want to apologize for not keeping in touch. Many things have happened over the past several months.



1) I decided to move myself and my business interests (askROCCO Media) to Albuquerque, NM, a 1400 mile trek through 8 states and 3 thunder storms.



2) I launched two brand new informational products; Lose 30 in Thirty Fitness Program and Ultimate Consultation System



Lose 30 in Thirty is a product that is for the fitness enthusiast which is based on the program I created to help a girl lose 30 pounds in thirty days for the MTV Show MADE. Watch it here



The Ultimate Consultation System is for the fitness professional who wants to create several streams of income. It’s based on a business model that uses fitness consultations as a huge source of revenue that can be utilized at your location or over the web.



I am also gearing up for one of MTV’s production companies to come to Albuquerque to finally shoot a pilot for my TV Show called “Rocco My World” October 3rd – 10th. So much preparation goes into organizing a week long video shoot.



I will have photos and videos of the shoot while it’s happening so stay tuned. Thank you for being here and hope to hear back from you.



And if that wasn’t enough I began video shooting and production on a local Albuquerque show called: ROCCO Dishes it Out. Where I go up against some of the top local chef’s in there restaurants…mostly having fun and breaking balls.

Categories : Fitness Stupidity
Comments (0)